Outlining Your Strategy and Your Audience
In This Chapter
Knowing how Google+ fits with other social networks
Understanding what tools are available
Adapting your existing audience to Google+
Finding new audiences on Google+
When you get going with Google+, spend some time strategizing. How will you use the service? What are your goals? What are you trying to achieve? Does Google+ fit into that strategy? If so, how are you going to accomplish your goal with Google+?
Probably you already have a social media strategy for other social networks. Maybe you use specific tools for managing your presence. It’s no less important to know what’s available for Google+, and how to adapt your strategy for the network (if you need to change it at all).
In this chapter, I show you what tools are available, how to work Google+ into your existing strategy, and how you can create a new strategy that works well within Google+.
Strategizing for Social Media
Maybe you would like to improve customer service. Perhaps you need better promotion of a particular product. Maybe you’re looking for more ...