Chapter 7
Building a Search Strategy
In This Chapter
Understanding Google+’s place in search
Learning Google Search Plus Your World
Optimizing the Google+ experience for search
Search is at the heart of everything Google does. It’s the company’s crown jewel. Google started with search, and it’s what they do best.
Many may agree with me that Google is no longer a search company, but look at what has made them a favorite for many:
Gmail is popular because you don’t need folders to find old e-mail — you just search for it.
Google Reader became popular because it was a great way to archive old news and find it again later — through search.
Google Contacts is one of the best ways to search through large contact lists.
Google+ succeeds, and will continue to succeed, because search is at the heart of the experience. The greatest value you get out of Google+ happens because of search both ...
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