Google+ Marketing For Dummies

Chapter 14

Building Apps on Google+

In This Chapter

Incorporating social design into your marketing strategy

Checking out the available apps with Google+ and a developer

To truly have an edge on your competition, you need to understand what tools are available to you so you can properly execute a strategy for getting the most exposure for your brand or product. Even if you’re not a developer (or maybe you have some experience), you need to understand what you can do to best integrate Google+ into the experiences your company builds online. Whether you have a website or a mobile app, you’ll want to understand the available Google+ features you can use to build the best experience, baked right into the online experiences you own.

This chapter doesn’t require that you be a developer to understand the principles of building apps on Google+. If you look closely at these principles, however, they can help you figure out what types of online experiences will give your business the best bang for the buck; then you can hire a developer to build what works for you.

Thinking Socially — Integrating Social Design into Your Website or App

Long gone are the days of lonely experiences where visitors to your website (or users of your mobile app) came and went, without any possibility of interaction ...