Google® Power Tools Bible

Chapter 35. Making Cents with AdSense

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• Creating AdSense ad units to start making money immediately

• Letting users search the Web or your site with Google and making money at the same time

• Taking part in a referral program that pays you handsomely

• Customizing the look of Google ads to fit well into your site’s appearance

• Seeing ready-made income and payment reports or creating your own advanced reports

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AdSense is a Google program that lets you earn money by hosting Google ads on your Web site, 24/7, nonstop, all day, all night, 365 days a year. You’ve probably seen the “Ads by Google” boxes on Web sites. Whenever you see these, the owners of these Web sites are making money from these ads. For sites that generate a lot of traffic, it can be a substantial amount of money. There are tricks for improving the visibility of these ads so that people have a higher tendency to click the ads, which generates the money. Depending on the type of ad, simply the ad does not always generate income. The idea is that these ads drive people to advertiser’s Web sites. It is simple to get started in this program, and within a couple of months you could be receiving your first check from Google.

Applying for an Account

To get started, you’ll need an AdSense account. This is separate from your Google account. Google will need much more information so that they can pay you. First, point your Web browser to www.google.com/adsense. The first part of the AdSense ...