Chapter 12. The Dominant Power in the Industry?
It's Google's world. We just live in it.
—Chris Tolles, vice president of marketing, Topix Inc.
I think, therefore I Google.
—David Smith, columnist, The Guardian
Blogger Paul Ford published an article anticipating the future: "How Google Beat Amazon and eBay to the Semantic Web." He illustrated the story with a rough-cut cartoon of a giant robot standing on the globe and declaring, "I am Googlebot, I control Earth." Most readers saw the cartoon as a slap at Google, except for those who worked at Google. They contacted Ford requesting that they be allowed to put the doodle on t-shirts. Ford said no, but the cartoon popped up on walls, bulletin boards, and desks all over Google offices.
Sounds like Google is full of itself, doesn't it? A generous amount of hubris is essential to being a Silicon Valley leader. "There is a certain 'we can do this' arrogance in Silicon Valley," admits Marc Tarpenning, software engineer and one of the founders of Tesla Motors. "But all entrepreneurs need a bit of that because if you really understood how difficult this stuff is, you would just never do it."
While it is obvious that Google rules the kingdom of search, even the experts can't get a handle on the ramifications of Google's dominance. BusinessWeek wrote in 2007 that the company's data-gathering capability worries many people. Technology historian George Dyson, who wrote Darwin Among the Machines: The Evolution of Global Intelligence ...