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Google™ Semantic Search: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic, Increase Brand Impact, and Amplify Your Online Presence by David Amerland

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Introduction

Search is changing. This is not new of course. From a certain perspective it has been on a trajectory of change since day one. But the arc of that trajectory has acquired, now, a steeper angle and a greater velocity to match the Web.

In truth search can no more be considered independent of the Web than the Web can work without search. This symbiotic relationship brings forth all sorts of issues because it becomes part of a traditional push and pull where the Web, represented by those who actively work in it, wants to push all the wrong things, while search wants to pull in everything.

When everything is pulled into the Web the struggle changes from one of indexing information to one of classifying it correctly. Because the Web grows ...

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