1. What Is Semantic Search?

Search is the means through which we navigate the Web. If your business is not visible in search it is difficult for it to be found by your customers. Search, above all else, is marketing, and it is undergoing a massive change.

In this chapter we discuss just what is new in Google’s search, why the change has happened, and how it will affect your business in just about every way you can imagine. The chapter provides a checklist of everything you need to do to take advantage of the coming changes, and each section of this chapter helps you understand what you need to do to make the best use of Google’s semantic search.

The Shift to Semantic Search

These days when I type a search query in Google’s box I get the uncanny ...

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