2. What Is the Knowledge Graph?
Semantic search is powered by the Knowledge Graph. The Knowledge Graph enables websites and people to be discovered in the new Google search, and it also becomes the vehicle through which you can intercept your potential customers’ attention with a new way of marketing. In many ways the Knowledge Graph is the brain of semantic search.
In this chapter we see what the Knowledge Graph really is, how you can go about being included in it, and how this then will affect your presence in Google’s semantic search.
A Knowledge Engine Rather Than a Search Engine
Anyone who has ever watched an episode of Star Trek knows that on the USS Starship Enterprise computing is both ubiquitous and intelligent. There’s never a need ...