9. The Spread of Influence and Semantic Search

The idea of reputation, influence, and influencers in the offline world is as old as the hills. It’s not new on the Web either, but semantic search is creating a portable sense of identity, reputation, and influence that in the days before it simply did not exist. And this is changing everything.

In this chapter we see exactly how identity, reputation, and influence are key to semantic search and crucial for ranking a website. We discuss what you can do to make sure that your business can gain the maximum benefit from the reputation and influence of your marketing team and audience.

The Building Blocks of the Web

At the core of the semantic web lies the frequently mentioned transition from websites ...

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