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Google™ Semantic Search: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic, Increase Brand Impact, and Amplify Your Online Presence by David Amerland

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10. Entity Extraction and the Semantic Web

Entity extraction is key to the semantic web, and it is exactly what powers semantic search. The Web, in its current state, is made up largely of unstructured data. Search engine optimization techniques are designed to help websites that have unstructured data get indexed properly in the semantic web graph.

In this chapter we see how this can be achieved. We discuss exactly what entities are and how Google extracts them. We learn what search engines look for and what you can do to provide them with exactly what they need in order to help your ranking in search.

Entities and Your Website

It has frequently been argued that in a perfect world we would not have the need for SEO. Search engines would find ...

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