About the Author


Sam Horn, the Intrigue Expert, is a positioning/messaging/branding strategist with a twenty-year track record of results with such clients as Intel, NASA, Boeing, Cisco, KPMG, British Airways, ASAE, and Entrepreneurs Organization. She was a top-rated speaker at INC 500/5000.

Sam has helped thousands of entrepreneurs and executives (e.g., Jill Nelson, founder of Ruby Receptionists; FORTUNE Magazine’s 2012 #1 “Best Small Company to Work for in the US”; Charlie Pellerin, project manager of the Hubble Telescope; and Nina Nashif, founder of Healthbox and World Economic Forum Young Global Leader) to create intriguing books, keynotes, ...

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