Chapter 13

Create Mutually Rewarding Conversations

You can make more friends in two months by becoming interested in other people than you can in two years by trying to get people interested in you.


A client called to tell me she would be attending a high-powered meeting of CEOs at the Tower Club in Tysons Corner and wanted to know if I could help her prepare. Could I?!

Maria is a financial adviser who presents money management workshops for corporations. She told me, “Sam, I’m not going to know anyone there. Frankly, I’m a little intimidated by this group, and I want to make the most of it instead of ending up being a wallflower in a corner.”

I said, “Done. Get a copy of the January–February 2012 Harvard Business Review ...

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