Chapter 15

Customize to Connect

The blank page. The blinking cursor. Writer’s block. Sting faced it for eight years after a lifetime of fertile song-writing. The ideas stopped. No new songs came.

REPORTER JOHN LOGAN

Imagine not having any ideas for eight years when your livelihood depends on it. Ouch.

That’s what happened to musician Sting, who Logan described in a Vanity Fair article as being “burned out.” What did he do to break through that block? He returned to his English hometown near the shipyards of Newcastle where he grew up watching “great iron ships grow until they blotted out the sun.” He let the “shipwrights, welders, and riveters speak to him and through him.” As a result, Sting’s creativity came alive again. He was inspired to ...

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