Part V

INTRIGUE

I =INTERACT

Don’t Just Inform, INTERACT

No one of us is as smart as all of us.

JAPANESE PROVERB

A premise of this book is that people who grew up with the Internet are accustomed to controlling and customizing their “user experience.”

They really don’t want to be informed as much as they want to be involved.

They don’t just want downloads of what we know; they want opportunities to interact and share what they know.

It’s time to disrupt the traditional top-down, “I’m in charge, you’re not” mentality.

The speaker or meeting chair is not the only expert in the room.

To the degree we create a community where everyone has an opportunity to connect, contribute to, and customize their experience, is to the degree people feel intrigued, ...

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