U = USEFUL
If It Isn’t Actionable, It Isn’t USEFUL
A real decision is demonstrated by the fact you’ve taken a new action. If you haven’t taken action, you haven’t truly made a decision.
AUTHOR TONY ROBBINS
The unspoken question many people have in business situations is,
“Why will paying attention to you—pay off for me?”
This section provides ways to make your interactions useful so there is an ROI (return on intrigue) for all involved.
It also shows ways to help people decide what actions they plan to take so they reap tangible pay-offs from having given you their time, mind, and dime.