Backing Up These Outrageous Claims

CHAPTER 1

How McDonald's Took on Starbucks

www.reuters.com/article/2009/05/27/us-mcdonalds-idUSTRE54Q4L920090527

What Happened to Payless ShoeSource?

http://en.wikipedia.org/wiki/Payless_ShoeSource

Foot Locker Deleted 190 Locations

www.shoppingblog.com/blog/108109

Famous Footwear Gave Up Approximately 70 Stores

www.jsonline.com/blogs/business/84036882.html

Zappos Purchased by Amazon.com

http://techcrunch.com/2009/07/22/amazon-buys-zappos/

CHAPTER 2

Get Grab More Market Share: How to Wrangle Business Away from Lazy Competitors now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.