Grab Your Audience’s Attention: First Impressions Set the Presentation On—or Off—Course

Book Description

This Element is an excerpt from So What?: How to Communicate What Really Matters to Your Audience (ISBN: 9780137158263) by Mark Magnacca. Available in print and digital formats.

Create an irresistible “Positioning Statement” that will make everyone want to know more about you!

The cliche “You never get a second chance to make a first impression” is absolutely right. And the way you answer the question, “What do you do for a living?” usually determines whether or not people will want to listen to what you have to say. To get them engaged immediately....

Table of Contents

  1. Title Page
  2. Copyright Page
  3. FTPress Delivers Elements

Product Information

  • Title: Grab Your Audience’s Attention: First Impressions Set the Presentation On—or Off—Course
  • Author(s): Mark Magnacca
  • Release date: February 2010
  • Publisher(s): Pearson
  • ISBN: 9780132124263