Grabbing Lightning: Building a Capability for Breakthrough Innovation

Introduction

Leaders of established firms have worried about rejuvenation and new business creation for a long time. The more firmly established a company becomes, the more concerned with growth and renewal its leaders are. It's easy to depend on the same product lines, the same customer segments, the familiar business models because they're well understood. But the rest of the world does not stand still. Technology and competition march on, and companies that are not ahead of the pack by a long shot in developing new paths to growth by creating new markets and breakthrough innovations face commoditization, marginalization, and relentless competition for smaller and smaller market share. Companies need to develop a capability for breakthrough ...