In This Chapter
Recognizing how words affect decisions
Relying on tried-and-true tactics to win over decision makers
Crafting a spellbinding program design
The old-school style of grant writing was cut and dried; actually, it was boring! However, when it comes to writing competitive grants today, the not-so-hot term-paper approach just results in immediate rejection by most funders and major frustration on your part.
So, do you need an advanced degree in creative writing? No! Do you need to hire a spin master? No, again! What you need is this book and, most importantly, this chapter. In it I share with you some vivid words and phrases that are sure to jump-start your creative side. This chapter is where I share the best of the best from Bev with my faithful readers. I think you’ll find yourself returning to these pages over and over — every time you write. Sit back and get ready to discover the real definition of wordsmithing or grantspeak.
If you’ve read other chapters in this book, you know that I give you tons of action steps for every point in the grant-seeking and grant writing ...