In This Chapter
Incorporating the right demographics
Sharing a real client’s case study
Using graphics to break up all the text
Your statement of need (also referred to as a problem statement or needs statement) tells the grant reviewer that you know what you’re talking about. It oozes gloom, doom, drama, and trauma. You use your statement of need to get your point across in the most effective, attention-drawing, memorable way you can. How do you do that? By writing from your heart (where your emotional center lies) and by telling the story of how bad things really are for your target population. Transport the grant reviewer into the setting of the problem so she can make positive decisions about funding your grant proposal or application.