ANOTHERCOMPANY for TENUE DE NÎMES
A tentative side project since 2003, Anothercompany was officially launched by Joachim Baan in 2007. The simplicity of the name is an open challenge to look beyond the slick façade of creative agencies, focusing attention on the company’s clients and the work it produces for them. While the work is far from anonymous, the emphasis is clearly on the content. There is an aesthetic continuity throughout the visual language that moves between art, fashion, photography and graphic design. “I believe that without pleasure you can’t run a proper business. Our business is pleasure, our pleasure is business,” says Baan. This commitment and passion is evident in the enormous enthusiasm with which he embraces each project. ...
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