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Graphic Design for Fashion by Simone Pasztorek

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JOHN MORGAN STUDIO for SINHA–STANIC

In the subjective field of graphic design, John Morgan Studio focus exclusively on content – the only constant element. The absence (read abhorrence) of a ‘house style’ is indicative of this, allowing them freedom to explore new ideas and build bespoke solutions specific to the content of each client. Starting from scratch can be creatively exhausting, yet personal engagement acts as a bridge from research to inspiration, and allows the studio to explore visual and conceptual solutions until a point is reached that leads to an original and effective design. Their refined process and so-called ‘modern traditionalist’ aesthetic have become their trademark.

Morgan opened his eponymous studio in London in 2000 ...

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