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Graphic Design for Fashion by Simone Pasztorek

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KAREN VAN DE KRAATS for ANTOINE PETERS

Karen van de Kraats’ Amsterdam-based practice follows a predetermined process, dictated by the content. While she does not exclude moments of spontaneous inspiration, her unerring clarity provides a disciplined framework in which to operate. Her systematic decision-making requires complete objectivity: she subscribes to the mantra, “Kill your darlings”. This form of creative ruthlessness ensures her work remains relevant to the content and is not influenced by outside trends.

She begins with a brief and detailed discussion with the client, which leads to thorough research to provide references and inspiration. Conceptual links between the results are then formed in the search for an underlying story for ...

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