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Graphic Design for Fashion by Simone Pasztorek

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ROANNE ADAMS for BODKIN

Towards the end of 2006, “craving change, freedom, and a way to connect with clients and the end product” Roanne Adams decided to start her own studio in New York. With a strong background in corporate branding, she has been able to transfer this service to her new clients. Understanding the balance between consistent and innovative brand communication, Adams is able to invigorate existing brands with fresh ideas and furnish new companies with the polish of the establishment. “I keep it simple. There is only so much the human mind can digest these days. I think there should be a reason for every aesthetic decision you make. You should be able to back it up and explain why you did what you did, especially when dealing with ...

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