October 2010
Intermediate to advanced
240 pages
6h 12m
English
Content preview from Graphic Design for FashionBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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BLUEMARK INC for SALLY SCOTT
Bluemark blur the line between the artistic and the commercial. Atsuki Kikuchi, the studio’s art director and founding partner, has a background in fine art and clearly brings this sensitivity into his work. The decision to move into graphic design was in part a result of it being integrated with other disciplines. Kikuchi does not want to be isolated by practising only one speciality, and sees graphic design as a creative mediator that facilitates commissioned and self-initiated projects through its many applications, with no restrictions to limit his interest and imagination.
Beyond the conventional applications of a design studio, Bluemark support a diverse range of interconnected creative and commercial activities. ...
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