Bluemark blur the line between the artistic and the commercial. Atsuki Kikuchi, the studio’s art director and founding partner, has a background in fine art and clearly brings this sensitivity into his work. The decision to move into graphic design was in part a result of it being integrated with other disciplines. Kikuchi does not want to be isolated by practising only one speciality, and sees graphic design as a creative mediator that facilitates commissioned and self-initiated projects through its many applications, with no restrictions to limit his interest and imagination.

Beyond the conventional applications of a design studio, Bluemark support a diverse range of interconnected creative and commercial activities. ...

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