Johan Hjerpe explores “images, objects and spatiality” with passion as he strives to translate the underlying narratives of his clients into designs. “In general I see design as props or a set design that position and support clients and consumers in their narratives. In other words I don’t like design that tries to ‘communicate’ in an ad sense. ‘Communication’ demands memorizing, props are useful tools.” This is the core of his creative intentions – to maintain the practicality and relevance of his output.

Hjerpe started his studio in Stockholm in 2004, and considers fashion to be a “small but ambitious” component of the city’s creative industry. At college he collaborated with the fashion and product design departments, ...

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