Graphic Design for Fashion

MANUEL RAEDER for BLESS

While Berlin-based Manuel Raeder provides the traditional services of a graphic design studio, his work transcends the printed page to enter the public consciousness. The defining focus of his practice is on content and concept, with the result that form is relegated to the periphery of his creative process. Stripped of visual distraction, Raeder’s aesthetic has an honesty that forces the audience to look beyond the surface and interact directly with the content.

In-depth and constant dialogue is vital to achieving this creative distillation, both within his studio environment and with his clients. “Everything I work on and do, I consider a collaboration,” says Raeder. This emphasis on collaboration and on taking the process ...