The name Rosebud Inc pays homage to the classic film Citizen Kane (1941). Founding partner Ralf Herms interprets this as “a mission to use each medium to its limits and explore any latent potential”. Experimentation and exploration lie at the heart of the studio, which looks for original material-based solutions. Founded in Vienna in 2003, Rosebud see bespoke ‘brand publishing’ as a professional responsibility to their clients and outline this commitment in their manifesto. Their principled code focuses on creative innovation and prioritizes the experience of the end user at the expense of commercial motivations. While the manifesto provides the studio’s orientation, it also implies that clients are expected to become ...

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