Outdoor Advertising Project
Using type in a design can be just a simple way to communicate information, or an art form in itself. Illustrator provides the tools, type designers supply the typeface designs, but it's up to you to create dynamic and appropriate typography that communicates the message.
Figure 3.53. This project takes your Illustrator skills citywide!
In this project, you'll create an advertisement that wraps an entire city bus. In this moving medium, you'll need to think about how to make your text readable and stand out. You'll also need to use color and imagery to add life to the ad and make it eye-catching on the street.