Tips for Your Design Process

Before beginning any design work, you must look at the logo or visual identity the client's company or organization already has in place. Your first design jobs may be for pro bono clients or small businesses that are starting from scratch. However, very few professional projects are undertaken for clients with no prior visual identity. Evaluate the client's brand as if you were not the designer hired to revamp it.

Audit the Existing Identity

One key question is how much brand equity the company's current name and visual identity has established over the years. Visual identities always have a track record with companies and customers. Strengths and weaknesses will emerge from your initial interviews. More than likely, ...

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