Graphic Design Process

1.1 The Design Brief

A2/SW/HK, London

1.2 Mapping /Modeling

Dubberly Design Office, San Francisco

1.3 The Client

Johnson Banks, London

 

Understanding a project’s context through research is of foremost importance in the design process. Although it is often tempting for the designer to focus on the formal aspects of an assignment, it is equally important to identify the systems within which the project will operate as well as the outside forces that might impact the project’s ultimate effectiveness.

The following case studies,‘The Design Brief,’ ‘Mapping/ Modeling,’ and ‘The Client,’ look at important strategies that lay the groundwork for meaningful ...