4.1  Book Design

Lorraine Wild, Los Angeles

4.2  Virtual Models

Me Company, London


Narrative as a communication tool is central to the graphic design process. First, it locates us within the context of history, culture, and personal events and builds a knowledge base for us to mine as we further contribute to its evolution. Second, it is a universal model that we can manipulate to form effective vehicles of communication. Finally, it offers a framework within which we are the protagonist of our own design endeavors.

Narrative helps to focus the design process. The story, with its conventional arcing structure from beginning to middle to end, ...

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