5.1  Symbol

Ahn Sang-Soo, Seoul

5.2  Type as Image

Ralph Schraivogel, Zurich

5.3  Identity

Michael Bierut, New York


Abstract symbols have always been part of visual communication. Throughout time, inventive form-makers have been challenged to produce symbols that express complex ideas. These graphic images, often developed to mediate temporary issues, sometimes through a series of steps, evolve into permanent modes of understanding.

Distilling an idea requires a great deal of effort. As the designer works to condense a concept by employing or creating specific symbolic or iconic representations, additional, related issues, may surface and ...

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