image

5.1  Symbol

Ahn Sang-Soo, Seoul

5.2  Type as Image

Ralph Schraivogel, Zurich

5.3  Identity

Michael Bierut, New York

 

Abstract symbols have always been part of visual communication. Throughout time, inventive form-makers have been challenged to produce symbols that express complex ideas. These graphic images, often developed to mediate temporary issues, sometimes through a series of steps, evolve into permanent modes of understanding.

Distilling an idea requires a great deal of effort. As the designer works to condense a concept by employing or creating specific symbolic or iconic representations, additional, related issues, may surface and ...

Get Graphic Design Process now with the O’Reilly learning platform.

O’Reilly members experience live online training, plus books, videos, and digital content from nearly 200 publishers.