Graphic Design Process

6.1  Iteration

Philippe Apeloig, Paris

6.2  Systems

Anette Lenz, Paris

Vincent Perrottet, Paris

 

Once a design concept is established, the development phase begins with rapid prototyping. This is an invigorating activity as well as a critical juncture for any project. At this stage, even though it is clear in the designer’s mind, the idea is still very fragile. There is a constant possibility that the designer may overwork the project to the point where the spark of imagination in the original idea is lost.

It is correspondingly important to be receptive to new options as the work progresses. The designers we interviewed have a fluidity and ...