Job:12-84823 Title:RP-Graphic Design That Works
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right—varying the images from full bleed shots to
more traditionally cropped views. “In the pacing, I
wanted to break up the sequencing a bit,” explains
Ralph. “It was just too repetitive to have everything
looking all the same.” The text also alternates in
placement from front to back.
Two sets of inserts were printed, drilled, trimmed, and
stored in sections. Because the pages are loose and
not permanently bound, the design firm can customize
a brochure to fit any prospective target audience. “We
can skew it more towards identity or publication projects.
It gives us a lot of freedom and flexibility,” adds
Ralph. The handy and compact brochure can be easily
taken apart by disassembling the Chicago screws,
which are usually used on horse bridals. Silver is used
as an accent color throughout, tying the screws into
the overall color scheme.
ABOVE: Each presentation
page is printed in six
silver, and light gray. Spot
varnish is also used on
Potlatch McCoy matte
finish 65-lb. cover stock.
By providing prospective clients with a glimpse into
the strategic thinking behind each project, the design
team was able to highlight their ability to effectively
communicate ideas in a visual way—making the
brochure much more than a mere portfolio presentation.
Designing the pages to be interchangeable made the
promotional brochure extremely useful in the firm’s
marketing efforts. According to Ralph, “It has generated
many more projects for us.”
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