Graphic Design That Works

ABOVE: A CD-ROM that played con-

tinuously in the booth during the

show was also given away to inter-

ested parties wanting to learn

more about the firm.

(performance tested graphics)

The Client

“We needed something fun,” remembers

Chris West, art director on LPG Design’s

Performance Tested Graphics campaign

that spotlighted the firm’s creative capa-

bilities to the automotive aftermarket

industry, which is widely recognized as

a lucrative market, albeit one that is also

static and stale when it comes to graphic

presentations. “We wanted something

fun that would promote our point of view

about design. It’s a very dry market. You’re

selling hubcaps and transmissions. ...