Graphic Design That Works

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Job:12-84823 Title:RP-Graphic Design That Works

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What Works

“In this era of high technology, a high-tech approach is something that undoubt-

edly and unpretendingly attracts the target group, especially hobbyists who, at

first glance, recognize their life philosophy, but at the same time, not pushing

professionals aside,” says Mrcic. “Painting is high touch by default.”

Designers say that while it is still too early to measure the results, first reports

from the market show that sales of Chromos products have increased about 30

percent since the redesign debuted.

THIS PAGE: Product packaging

takes on an array of looks and

colors—while maintaining the

overall identity—depending on

the product and its usage.

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