Graphic Design That Works

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Job:12-84823 Title:RP-Graphic Design That Works

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Cheryl Dangel Cullen is a marketing and graphic design consultant who

writes for several major graphic design publications. She is the author of

a number of books, including

Large Graphics

,

Small Graphics

,

The Best of

Brochure Design 6

,

Then Is Now

, and

The Best of Business Card 5

. She

lives in Frankfort, Illinois.

Lisa L. Cyr is a writer, designer/illustrator, and national lecturer. She

speaks about successful promotional strategies, marketing opportunities,

and entrepreneurial endeavors for designers and illustrators at universi-

ties, professional organizations, and industry conferences across the

United States. She also writes for many of the industry trade publications,

including

Communication Arts

,

Step-by-Step Graphics

,

HOW

,

I.D.

, and

Applied Arts

.

Stacey King Gordon is a magazine writer and online editor in the San

Francisco Bay area. She writes for

HOW

magazine and is currently an

editor at TheDailyApple.com.

Lisa Silver is a Manhattan-based freelance writer and an adjunct professor

of journalism at New York University.

About the Authors

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Text (DS)

© 2004 by Rockport Publishers, Inc.

First paperback edition published in 2006.

All rights reserved. No part of this book may be reproduced in any form without

written permission of the copyright owners. All images in this book have been

reproduced with the knowledge and prior consent of the artists concerned, and

no responsibility is accepted by producer, publisher, or printer for any infringe-

ment of copyright or otherwise, arising from the contents of this publication.

Every effort has been made to ensure that credits accurately comply with infor-

mation supplied.

First published in the United States of America by

Rockport Publishers, Inc., a member of

Quayside Publishing Group

33 Commercial Street

Gloucester, Massachusetts 01930-5089

Telephone: [phone]

Fax: [phone]

www.rockpub.com

Library of Congress Cataloging-in-Publication data available.

ISBN-13: 978-1-59253-279-7

ISBN-10: 1-59253-279-9

10 9 8 7 6 5 4 3 2 1

Special acknowledgment and thanks is given to Cheryl Dangel Cullen for her

work on pages 276–309 from

Promotion Design That Works

and on pages

312–347 from

Identity Design That Works

; to Lisa L. Cyr for her work on pages

180–273 from

Brochure Design That Works

; to Stacey King for her work on

pages 90–178 from

Magazine Design That Works

; and to Lisa Silver for her

work on pages 10–88 from

Logo Design That Works

.

Cover design: plan-b studio limited

Cover Image: Fredrika Lokholm plan-b studio

Production: Leslie Hames

Printed in China

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