Graphic Designer's Essential Reference

BASIC TECHNIQUES

Essential Visual Strategies

IN COOKING, MANY RECIPES OF a similar nature require common, underlying processes to realize the final dish—poaching a chicken breast, for instance, or preparing puffed pastry dough. Similarly, nearly all design problems share some fundamental aspects: Typefaces will need to be selected or photographs arranged in an interesting way across a layout. Regardless of specific concerns that may need to be addressed in a particular project, there are general strategies most designers will use as foundations for more complex visual concepts, or to ensure common notions of quality (e.g., that a layout is dynamic) ...