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Job:07-26153 Title:RP-Graphic Designer’s Essential Reference PB Edn
#175 Dtp:204 Page:13
001-035_26153.indd 13 7/12/11 10:31 AM
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BASIC TECHNIQUES
NEARLY ALL DESIGN problems share some fundamental aspects:
Typefaces will need to be selected or photographs arranged in an
interesting
way across a layout. Regardless of specifi c concerns that may need to be
addressed in a particular project, there are general strategies most designers
will use as foundations for more complex visual concepts, or to ensure
common notions of quality (e.g., that a layout is dynamic) are met in the
fi nal presentation.
In this preliminary section, you’ll fi nd a sampling ...
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