(RAY)
Job:07-26153 Title:RP-Graphic Designer’s Essential Reference PB Edn
#175 Dtp:204 Page:186
160-207_26153.indd 186 7/12/11 3:16 PM
(Text)
This category of project’s serves to transition between
the introductory impact of a visual communication and
its main message, or as a lead-in to more complex proj-
ects of a serial or sequential nature. Type plays a greater
role in these communications—storefront displays,
editorial page spreads, and advertising campaigns—but
imagery remains a strong component.
SETTING THE STAGE
(RAY)
Job:07-26153 Title:RP-Graphic Designer’s Essential Reference PB Edn
#175 Dtp:204 Page:186
160-207_26153.indd 186 7/12/11 4:49 PM ...

Get Graphic Designer's Essential Reference now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.