O'Reilly logo

Graphic Designer's Essential Reference by Timothy Samara

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

(RAY)
Job:07-26153 Title:RP-Graphic Designer’s Essential Reference PB Edn
#175 Dtp:204 Page:28
001-035_26153.indd 28 7/12/11 10:32 AM
28
(Text)
GRAPHIC DESIGNER’S ESSENTIAL REFERENCE
{}
Many designers are baf ed by the prospect
of selecting a typeface for a project
where
to begin? A texts intended use is the best
starting point for narrowing down the many
options: Is it for display or extended reading?
For display, the imagelike quality of the face,
and its personality, are of utmost concern.
If it’s continuous reading, eschew dramati-
cally styled faces in favor of simplicity. Next,
consider the subject or ideas to be communi-
cated in the project. If the text is formal, for
example, perhaps a serif is appropriate; but
if the subject is technology, a sharply cut sans
serif may be better. The feeling the typeface’s
texture generates
tight, dark, open, light,
romantic, organic, fresh, fl uid, chunky, and
so on
should refl ect both the subject itself
and the tone of the language used. Designers
must be familiar with the stylistic classes of
type and be able to analyze and compare the
internal attributes of various styles.
Choosing and Combining Typefaces
Serif/Sans Hybrids German
Titles, headlines, decks, extensive
texts, subheads, callouts, captions.
Multicultural, inclusive, corporate,
respect for history, inventive,
competent, academic, sharp, elegant
Florid Scripts Dutch, French
Titles, headlines, decks, callouts.
Formal, romantic, elegant, feminine,
exotic, magical, fl uid, organic, poetic,
fanciful, idiosyncratic
Italic/Script Hybrids English,
French, Italian, German Titles,
headlines, decks, subheads,
callouts. Formal, romantic, elegant,
stately, rhythmic, steady, academic
Geometric Sans Serif German,
English Titles, headlines, decks,
extensive texts, subheads, callouts,
captions. Sharp, vibrant, rhythmic,
industrial, mechanical, avant-garde,
scientifi c, mathematical, informal,
aggressive, elegant, strong
Transitional Sans Serif Swiss
Titles, headlines, decks, extensive
texts, subheads, callouts, captions.
Neutral, international, minimal, cold,
authoritarian, accessible, precise,
corporate, progressive, calculated,
scientifi c, aloof, direct, clean
Humanistic Sans Serif Dutch,
German, Swiss Titles, headlines,
decks, extensive texts, subheads,
callouts, captions. International,
accessible, friendly, corporate,
progressive, inclusive, honest
Slab Serif American Titles, head-
lines, subheads, callouts, initials.
Strong, heavy, promotional, indus-
trial, mechanical, chunky, informal,
aggressive, loud, dark
Art Nouveau Types French,
Austrian, English Titles, subheads,
short callouts, initials. Fanciful,
elegant, organic, informal, fl uid,
artistic, exotic, handcrafted
Grotesk Sans Serif English, German,
Belgian, Dutch Titles, headlines,
decks, short to mid-length texts,
subheads, callouts, captions.
Strong, authoritarian, stiff, industrial,
scientifi c, mechanical, journalistic
Humanist (Rounded) Oldstyle
French, Italian Titles, headlines,
decks, extensive texts, subheads,
callouts, captions. Formal, soft,
classical, academic, elegant, poetic,
organic, friendly, fl uid
Transitional Serif English
Titles, headlines, decks, extensive
texts, subheads, callouts, captions.
Formal, academic, refi ned, sharp,
delicate, elegant, poetic, cultured,
prestigious, well-bred
Neoclassical (Modern) Serif
French, Italian Titles, headlines,
decks, shorter texts, subheads,
callouts, captions. Precise, vibrant,
sharp, elegant, mechanical, strong,
progressive, scientifi c, corporate
Archaic Capitals Roman
Titles, headlines, subheads,
callouts. Formal, dramatic,
authoritarian, dramatic, elegant,
classical, cultured
Blackletter Germanic
Titles, initials, very short callouts.
Medieval, sinister, formal, aggressive,
Old-World, superstitious, dangerous,
magical, exotic, punk
Gothic Oldstyle Serif German, Dutch
Titles, headlines, decks, short to
mid-length texts, subheads, callouts,
captions. Austere, authoritarian,
formal, quirky, elegant
time-tested typeface flavors A Go-To List to Get You Started
(RAY)
Job:07-26153 Title:RP-Graphic Designer’s Essential Reference PB Edn
#175 Dtp:204 Page:28
001-035_26153.indd 28 7/12/11 10:30 AM

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required