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19 Two-Color Palettes: Formal 78

20 Two-Color Palettes: One Color+Neutral 80

21 Three-Color Palettes: Formal 82

22 Three-Color Palettes: Monochrome 84

23 Color Systems: One Variable 86

24 Color Systems: Two Variables 88

25 Concepts: Moods, Places, Seasons 90

26 Concepts: Business and Technology 92

27 Concepts: Products and Lifestyles 94

28 Concepts: Home and Fashion 96

29 Concepts: Historical Periods and Age Groups 98

30 Coding Families: Analogous Accent 100

31 Coding Families: Contrasting Accent 102

32 Coding Families: Unifying Accent 104

WHILE THE PERCEPTION OF COLOR may be highly subjective,

there is no denying its power to stimulate and inﬂ uence us. Even

the most seasoned designers, however, are often at a loss when

selecting colors, especially when the budget is tight and printing

is at a premium. The ﬁ rst few categories here offer purely formal

options for two- and three-color palettes—sets of colors cho-

sen as partners because their optical interactions are especially

dynamic. Two-color palettes are excellent starting points for

branding or identity programs—if a given project already comes

with a corporate color or two, one of the simple palettes here

may be used for support. Even when full-color printing is an

option, limiting one’s color palette to two or three colors will

create a stronger impression. Audiences’ emotional and cul-

tural expectations play important roles in developing color for

products and services, as well as for projects of a metaphorical

nature. Colors based on time periods, moods, age groups, and

concepts as diverse as health care and telecommunications,

men’s grooming, and forestry are distilled here into palettes that

you can build on to create complex color systems in any project.

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78

GRAPHIC DESIGNER’S ESSENTIAL REFERENCE

{}

TWO-COLOR PALETTES Formal

19001 19007 19013 19019 19025 19031

19002 19008 19014 19 020 19 026 19032

19003 19009 19015 19 021 19 027 19033

19004 19010 19 01 6 19022 19028 19034

19005 19011 19 017 19023 19029 19035

19006 19012 19 018 19024 19030 19036

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19

C 0

M 20

Y 100

K 0

C 25

M 23

Y 54

K 0

C 14

M 100

Y 42

K 0

C 31

M 71

Y 31

K 2

C 100

M 45

Y 16

K 1

C 64

M 38

Y 20

K 12

C 0

M 43

Y 100

K 0

C 23

M 34

Y 64

K 0

C 32

M 96

Y 0

K 0

C 43

M 67

Y 23

K 2

C 100

M 45

Y 36

K 12

C 70

M 43

Y 42

K 10

C 3

M 58

Y 100

K 0

C 21

M 38

Y 58

K 1

C 55

M 89

Y 0

K 0

C 53

M 66

Y 24

K 4

C 100

M 35

Y 48

K 12

C 65

M 44

Y 47

K 13

C 0

M 78

Y 100

K 0

C 24

M 49

Y 55

K 2

C 71

M 83

Y 0

K 0

C 60

M 62

Y 21

K 2

C 100

M 11

Y 82

K 1

C 60

M 37

Y 59

K

8

C 6

M 85

Y 100

K 1

C 24

M 58

Y 58

K 4

C 70

M 70

Y 0

K 0

C 60

M 56

Y 18

K 1

C 70

M 11

Y 100

K 1

C 52

M 29

Y 55

K 4

C 13

M 100

Y 89

K 4

C 28

M 70

Y 48

K 7

C 100

M 88

Y 12

K 6

C 78

M 61

Y 31

K 10

C 35

M 11

Y 100

K 0

C 31

M 18

Y 56

K 0

C 22

M 25

Y 0

K 0

C 28

M 27

Y 12

K 0

C 98

M 9

Y 100

K 0

C 59

M 35

Y 51

K 7

C 5

M 64

Y 100

K 0

C 21

M 33

Y 43

K 0

C 35

M 23

Y 0

K 0

C 35

M 25

Y 13

K 0

C 42

M 25

Y 100

K 3

C 41

M 30

Y 62

K 3

C 35

M 84

Y 100

K 0

C 27

M 56

Y 57

K 6

C 47

M 22

Y 0

K 0

C 41

M 25

Y 15

K 0

C 27

M 18

Y 100

K 2

C 20

M 16

Y 53

K 0

C 25

M 86

Y 98

K 1

C 35

M 52

Y 48

K 6

C 67

M 11

Y 0

K 0

C 45

M 25

Y 25

K 0

C 7

M 26

Y 88

K 0

C

28

M 32

Y 54

K 0

C 15

M 94

Y 93

K 2

C 31

M 53

Y 44

K 0

C 100

M 16

Y 31

K 0

C 56

M 25

Y 31

K 1

C 15

M 55

Y 100

K 2

C 25

M 34

Y 45

K 0

C 10

M 92

Y 4

K 0

C 24

M 47

Y 15

K 0

C 100

M 15

Y 60

K 2

C 56

M 33

Y 42

K 4

C 23

M 84

Y 100

K 15

C 36

M 45

Y 51

K 5

C 13

M 58

Y 0

K 0

C 18

M 31

Y 10

K 0

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