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Graphic Designer's Essential Reference by Timothy Samara

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Chromatic
Concepts
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19 Two-Color Palettes: Formal 78
20 Two-Color Palettes: One Color+Neutral 80
21 Three-Color Palettes: Formal 82
22 Three-Color Palettes: Monochrome 84
23 Color Systems: One Variable 86
24 Color Systems: Two Variables 88
25 Concepts: Moods, Places, Seasons 90
26 Concepts: Business and Technology 92
27 Concepts: Products and Lifestyles 94
28 Concepts: Home and Fashion 96
29 Concepts: Historical Periods and Age Groups 98
30 Coding Families: Analogous Accent 100
31 Coding Families: Contrasting Accent 102
32 Coding Families: Unifying Accent 104
WHILE THE PERCEPTION OF COLOR may be highly subjective,
there is no denying its power to stimulate and infl uence us. Even
the most seasoned designers, however, are often at a loss when
selecting colors, especially when the budget is tight and printing
is at a premium. The fi rst few categories here offer purely formal
options for two- and three-color palettes—sets of colors cho-
sen as partners because their optical interactions are especially
dynamic. Two-color palettes are excellent starting points for
branding or identity programs—if a given project already comes
with a corporate color or two, one of the simple palettes here
may be used for support. Even when full-color printing is an
option, limiting one’s color palette to two or three colors will
create a stronger impression. Audiences’ emotional and cul-
tural expectations play important roles in developing color for
products and services, as well as for projects of a metaphorical
nature. Colors based on time periods, moods, age groups, and
concepts as diverse as health care and telecommunications,
men’s grooming, and forestry are distilled here into palettes that
you can build on to create complex color systems in any project.
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78
GRAPHIC DESIGNER’S ESSENTIAL REFERENCE
{}
TWO-COLOR PALETTES Formal
19001 19007 19013 19019 19025 19031
19002 19008 19014 19 020 19 026 19032
19003 19009 19015 19 021 19 027 19033
19004 19010 19 01 6 19022 19028 19034
19005 19011 19 017 19023 19029 19035
19006 19012 19 018 19024 19030 19036
Complements
Complements
Complements
Complements
Complements
Complements
Complements
Complements
Complements
Complements
Complements
Complements
Complements
Complements
Complements
Complements
Complements
Complements
Complements
Complements
Complements
Complements
Complements
Complements
Complements
Complements
Complements
Complements
Complements
Complements
Complements
Complements
Complements
Complements
Complements
Complements
19
C 0
M 20
Y 100
K 0
C 25
M 23
Y 54
K 0
C 14
M 100
Y 42
K 0
C 31
M 71
Y 31
K 2
C 100
M 45
Y 16
K 1
C 64
M 38
Y 20
K 12
C 0
M 43
Y 100
K 0
C 23
M 34
Y 64
K 0
C 32
M 96
Y 0
K 0
C 43
M 67
Y 23
K 2
C 100
M 45
Y 36
K 12
C 70
M 43
Y 42
K 10
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K 1
C 55
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Y 48
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K 13
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K
8
C 6
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C 24
M 58
Y 58
K 4
C 70
M 70
Y 0
K 0
C 60
M 56
Y 18
K 1
C 70
M 11
Y 100
K 1
C 52
M 29
Y 55
K 4
C 13
M 100
Y 89
K 4
C 28
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K 7
C 100
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Y 12
K 6
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C 21
M 33
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M 23
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M 25
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C 41
M 30
Y 62
K 3
C 35
M 84
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K 0
C 27
M 56
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K 6
C 47
M 22
Y 0
K 0
C 41
M 25
Y 15
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C 27
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28
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C 10
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