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Graphic Designer's Essential Reference by Timothy Samara

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Job:07-26153 Title:RP-Graphic Designer’s Essential Reference PB Edn
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(Text)
FIRST IMPRESSIONS
PROJECT STRATEGIES
167
The delicate pencil and watercolor
illustration of swans—whose
slender necks create a symbolic
heart shape—corroborates the
romantic, ornamented title treat-
ment and lilting script.
THOMAS CSANO
MONTREAL, QUEBEC
|
CANADA
The cover of this book for a nature preserve evokes the
location’s lush ecology with a luminous, layered collage of
vividly colored plant and animal transparencies. The title
nests itself among the leaves.
PAONE DESIGN ASSOCIATES
PHILADELPHIA, PA
|
UNITED STATES
Stark black silhouettes are arranged in a four-unit grid on this
school directory cover. This structure’s regularity is relieved by
the unique profi le contours, asymmetrical placement of colorful
callouts, and dynamic visual texture of the typeface.
KYM ABRAMS DESIGN CHICAGO, IL
|
UNITED STATES
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This cover for a fi nancial service fi rm’s brochure uses a
subtle visual metaphor to support the title concept; a rich
palette of analogous and complementary colors under-
scores the concepts focus on the unique.
IDEAS ON PURPOSE NEW YORK, NY
|
UNITED STATES
The cover for an annual report (see
spreads on page 193) focuses attention
on an important fi nancial fi gure with an
asymmetrically confi gured shape that
acts as a window for the image of a sky.
A texture making up the large type, as
well as crosshair elements and small,
sharp text, contrast the neutral color fi eld
and bold geometric spatial breaks.
CREUNA OSLO
|
NORWAY
The “discord” mentioned in the title of this CD cover is evoked
in the misaligned meeting of the top and bottom halves of the
diagonal line texture. The light, uniform strokes of all-uppercase
type restate the pattern’s linearity.
THINK STUDIO NEW YORK, NY
|
UNITED STATES
168
GRAPHIC DESIGNER’S ESSENTIAL REFERENCE
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For the cover of this annual report,
graphical depictions of browser
interfaces overlap black-and-white
photography (some of which is
textured with a coarse dot screen)
washed with color.
CREUNA OSLO
|
NORWAY
The book covers in this series are unifi ed
through the use of a single serif type family
and silhouetted, high-contrast images
derived from treated photographs—as
well as through a humble, textured, craft-
paper cover stock.
THOMAS CSANO
MONTREAL, QUEBEC
|
CANADA
The designers of these covers for poetry
books explore the allusive quality of form,
situating a reserved titling treatment
over sensuous, ornamental patterns. The
swirling, decorative motifs provide a
contemplative, literary quality, as well as
evoke the fl uid, metaphorical aspects
of poetic writing. Austere, limited palettes
bring warmth and contemporaneity.
PEOPLE DESIGN
GRAND RAPIDS, MI
|
UNITED STATES
169
FIRST IMPRESSIONS
PROJECT STRATEGIES
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GRAPHIC DESIGNER’S ESSENTIAL REFERENCE
{}
SINGLE-PRODUCT PACKAGING
PHARMACEUTICALS| Over-the-Counter Cold Remedy
Project Communication Brief
............................................................................................................
Communicate the product’s concept: a two-part remedy that provides
relief and energy during the day, and comfortable restful sleep at night—
suggested by the products brand name, invented by combining the
words relax and maximize.
Convey ideas of rest, energy, and health.
Suggest the effi cacy of the product.
Text Element Translations
............................................................................................................
Product Brand Name
Relaximize Day and Night
Multisymptom 24-hour cold remedy
Tagline
Nondrowsy for daytime, helps you
sleep through the nigh
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