Graphic Designer's Essential Reference

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FIRST IMPRESSIONS

PROJECT STRATEGIES

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The delicate pencil and watercolor

illustration of swans—whose

slender necks create a symbolic

heart shape—corroborates the

romantic, ornamented title treat-

ment and lilting script.

THOMAS CSANO

MONTREAL, QUEBEC

|

CANADA

The cover of this book for a nature preserve evokes the

location’s lush ecology with a luminous, layered collage of

vividly colored plant and animal transparencies. The title

nests itself among the leaves.

PAONE DESIGN ASSOCIATES

PHILADELPHIA, PA

|

UNITED STATES

Stark black silhouettes are arranged in a four-unit grid on this

school directory cover. This structure’s regularity is relieved by

the unique profi le contours, asymmetrical placement of colorful

callouts, and dynamic visual texture of the typeface.

KYM ABRAMS DESIGN CHICAGO, IL

|

UNITED STATES

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Job:07-26153 Title:RP-Graphic Designer’s Essential Reference PB Edn

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This cover for a fi nancial service fi rm’s brochure uses a

subtle visual metaphor to support the title concept; a rich

palette of analogous and complementary colors under-

scores the concept’s focus on the unique.

IDEAS ON PURPOSE NEW YORK, NY

|

UNITED STATES

The cover for an annual report (see

spreads on page 193) focuses attention

on an important fi nancial fi gure with an

asymmetrically confi gured shape that

acts as a window for the image of a sky.

A texture making up the large type, as

well as crosshair elements and small,

sharp text, contrast the neutral color fi eld

and bold geometric spatial breaks.

CREUNA OSLO

|

NORWAY

The “discord” mentioned in the title of this CD cover is evoked

in the misaligned meeting of the top and bottom halves of the

diagonal line texture. The light, uniform strokes of all-uppercase

type restate the pattern’s linearity.

THINK STUDIO NEW YORK, NY

|

UNITED STATES

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GRAPHIC DESIGNER’S ESSENTIAL REFERENCE

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For the cover of this annual report,

graphical depictions of browser

interfaces overlap black-and-white

photography (some of which is

textured with a coarse dot screen)

washed with color.

CREUNA OSLO

|

NORWAY

The book covers in this series are unifi ed

through the use of a single serif type family

and silhouetted, high-contrast images

derived from treated photographs—as

well as through a humble, textured, craft-

paper cover stock.

THOMAS CSANO

MONTREAL, QUEBEC

|

CANADA

The designers of these covers for poetry

books explore the allusive quality of form,

situating a reserved titling treatment

over sensuous, ornamental patterns. The

swirling, decorative motifs provide a

contemplative, literary quality, as well as

evoke the fl uid, metaphorical aspects

of poetic writing. Austere, limited palettes

bring warmth and contemporaneity.

PEOPLE DESIGN

GRAND RAPIDS, MI

|

UNITED STATES

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FIRST IMPRESSIONS

PROJECT STRATEGIES

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GRAPHIC DESIGNER’S ESSENTIAL REFERENCE

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SINGLE-PRODUCT PACKAGING

PHARMACEUTICALS| Over-the-Counter Cold Remedy

Project Communication Brief

............................................................................................................

Communicate the product’s concept: a two-part remedy that provides

relief and energy during the day, and comfortable restful sleep at night—

suggested by the product’s brand name, invented by combining the

words relax and maximize.

Convey ideas of rest, energy, and health.

Suggest the effi cacy of the product.

Text Element Translations

............................................................................................................

Product Brand Name

Relaximize Day and Night

Multisymptom 24-hour cold remedy

Tagline

Nondrowsy for daytime, helps you

sleep through the nigh

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