August 2013
Beginner
240 pages
6h 16m
English
Content preview from Graphic Icons: Visionaries Who Shaped Modern Graphic DesignBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Hans Rudi Erdt
1883–1918 | BORN: Benediktbeuern, Germany | EDUCATION: Munich School of Applied Arts
Further developed Plakatstil (poster style) movement in Germany
Used visual tricks to suggest the product, rather than show it
Designed classic war posters
Like Lucian Bernhard, Berlin-based Hans Rudi Erdt used a lean approach to design: flat colors, simple shapes, and bold typography. While Bernhard focused on the product being sold, Erdt took a less literal approach in his designs. His poster for Opel automobiles, for example, doesn’t show the car. The face of a man with driving goggles and a cap on his head is placed above and behind the brand name. Nothing more. People tend to connect with people better than with objects, so featuring a person ...
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