1914–1996 | BORN: Rapperswil, Switzerland | EDUCATION: University of Zurich, Zurich Gewerbeschule
Advocated the use of the grid, sans serif type, and objective photography
Founded Neue Grafik to promote Swiss Style
Wrote the first comprehensive history of graphic design
Josef Müller-Brockmann believed in rational, functional design. To achieve that, he used geometry, photography, and abstraction. And his favorite typeface: Akzidenz Grotesk.
The work and writing of Max Bill, an architect and designer who studied at the Bauhaus, influenced Müller-Brockmann and led him away from his illustrative beginnings. Bill developed Theo ...