April Greiman

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1948– | BORN: New York, New York | EDUCATION: Kansas City Art Institute, Allgemeine Kunstgewerbeschule (General Arts Trade School) in Basel, Switzerland

Pioneered computer technology as a design tool

Established New Wave design in the United States

April Greiman uses different words to describe what she does: “hybrid imagery,” “transmedia,” “visual communication.” But not “graphic design.” She feels the term refers exclusively to print, and her work combines elements from different types of media. Greiman thinks in terms of space when she designs, not in terms of a page. This is probably why designing digitally has been such a good ...

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