Graphic Workshop: Innovative Promotions That Work

192

innovative promotions that work

Lisa L. Cyr is an artist, author, and national lecturer. Her clients include advertising

agencies, design fi rms, and publishers. She speaks actively about successful promotional

strategies, marketing opportunities, and entrepreneurial endeavors at professional orga-

nizations, universities, and industry conferences and events. In addition to her speaking

engagements, Cyr writes for many of the industry trade publications including Com-

munication Arts, Step Inside Design, HOW, ID, Alt Pick, Applied Arts, and others. Her

articles range from revealing issues that face the industry to featuring top talent in the

business. Her recent books, The Art of Promotion, Brochure Design That Works, and

Graphic Design That Works, feature top national and international promotional work

with sidebars that go beyond the basics to explore strategic and innovative thinking. A

graduate of Massachusetts College of Art (BFA) and Syracuse University (MA), Cyr has

exhibited her creative work both nationally and internationally. Her work is also in the

permanent collection of the Museum of American Illustration. Cyr is an artist member of

the Society of Illustrators, NYC. She works in partnership with her husband, Christopher

Short, a graphic illustrator and 3D animator. Cyr has designed a traveling lecture titled

Creatively Speaking to accompany this book. Interested organizations and universities can

visit www.cyrstudio.com for more details.

ABOUT THE AUTHOR

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© 2006, 2011 by Rockport Publishers, Inc.

All rights reserved. No part of this book may be reproduced in any form without written permission of the copyright

owners. All images in this book have been reproduced with the knowledge and prior consent of the artists concerned,

and no responsibility is accepted by producer, publisher, or printer for any infringement of copyright or otherwise,

arising from the contents of this publication. Every effort has been made to ensure that credits accurately comply with

information supplied.

First published in the United States of America by

Rockport Publishers, a member of

Quayside Publishing Group

33 Commercial Street

Gloucester, Massachusetts 01930-5089

Telephone: [phone]

Fax: [phone]

www.rockpub.com

Library of Congress Cataloging-in-Publication Data

Cyr, Lisa. L.

——Graphic workshop, innovative promotions that work : a quick guide to the essentials of

—effective design / Lisa L. Cyr.

p. cm.

——ISBN 1-59253-219-5 (hardback)

——1. Commercial art—United States—History—21st century—Case studies. 2. Graphic arts—United States—

—History—21st century—Case studies. 3. Sales promotion—Case studies. I. Title.

—NC998.5.A1.C97 2006

—741.6068’8—dc22 2005027583

ISBN 1-59253-219-5

10 9 8 7 6 5 4 3 2 1

Design: Stoltze Design

Layout: Leslie Haimes

Printed in China

Printed in Singapore

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Digital edition: 978-1-61060-173-3

Softcover edition: 978-1-5925-3219-3