innovative promotions that work
Lisa L. Cyr is an artist, author, and national lecturer. Her clients include advertising
agencies, design fi rms, and publishers. She speaks actively about successful promotional
strategies, marketing opportunities, and entrepreneurial endeavors at professional orga-
nizations, universities, and industry conferences and events. In addition to her speaking
engagements, Cyr writes for many of the industry trade publications including Com-
munication Arts, Step Inside Design, HOW, ID, Alt Pick, Applied Arts, and others. Her
articles range from revealing issues that face the industry to featuring top talent in the
business. Her recent books, The Art of Promotion, Brochure Design That Works, and
Graphic Design That Works, feature top national and international promotional work
with sidebars that go beyond the basics to explore strategic and innovative thinking. A
graduate of Massachusetts College of Art (BFA) and Syracuse University (MA), Cyr has
exhibited her creative work both nationally and internationally. Her work is also in the
permanent collection of the Museum of American Illustration. Cyr is an artist member of
the Society of Illustrators, NYC. She works in partnership with her husband, Christopher
Short, a graphic illustrator and 3D animator. Cyr has designed a traveling lecture titled
Creatively Speaking to accompany this book. Interested organizations and universities can
visit www.cyrstudio.com for more details.
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© 2006, 2011 by Rockport Publishers, Inc.
All rights reserved. No part of this book may be reproduced in any form without written permission of the copyright
owners. All images in this book have been reproduced with the knowledge and prior consent of the artists concerned,
and no responsibility is accepted by producer, publisher, or printer for any infringement of copyright or otherwise,
arising from the contents of this publication. Every effort has been made to ensure that credits accurately comply with
information supplied.
First published in the United States of America by
Rockport Publishers, a member of
Quayside Publishing Group
33 Commercial Street
Gloucester, Massachusetts 01930-5089
Telephone: (978) 282-9590
Fax: (978) 283-2742
Library of Congress Cataloging-in-Publication Data
Cyr, Lisa. L.
——Graphic workshop, innovative promotions that work : a quick guide to the essentials of
effective design / Lisa L. Cyr.
p. cm.
——ISBN 1-59253-219-5 (hardback)
——1. Commercial art—United States—History—21st century—Case studies. 2. Graphic arts—United States—
History—21st century—Case studies. 3. Sales promotion—Case studies. I. Title.
NC998.5.A1.C97 2006
741.6068’8—dc22 2005027583
ISBN 1-59253-219-5
10 9 8 7 6 5 4 3 2 1
Design: Stoltze Design
Layout: Leslie Haimes
Printed in China
Printed in Singapore
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Digital edition: 978-1-61060-173-3
Softcover edition: 978-1-5925-3219-3

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