Chapter 2. A Visual Design Model for Planning Graphics Systematically


This chapter introduces a model for planning your graphics systematically. To use a systematic approach does not mean ignoring the need for creativity, but as advertising legend David Ogilvy (1983) states, "Creativity strikes me as a high-falutin word for the work I have to do between now and Tuesday."

We describe a five-phase design process that weds upfront decisions regarding the goals, delivery media, and audience to subsequent decisions regarding the instructional and psychological needs of individual content-specific visuals. This design model provides a framework to help you begin visualizing graphics that support learning: In it, you

  • Define the Goal

  • Define ...

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