What grabs my attention? Strong goals and a strategy that makes sense; identifying your audience and thinking through the best approach for reaching them and getting them to act.
—ANN KRUMBOLTZ, Brainerd Foundation
Clarity plus entertainment is the best combination.
—DAVID KAROFF, Rhode Island Foundation
We all need role models. On the following pages you'll find four successful proposals. They're each different in tone, writing style, constituency, issue, and format—and they all work. As you will see, there are many “right ways” to do this job.
These proposals are well written and well organized, but, just ...