CHAPTER3
Social Media and the Job Search
TOM KIMMONS IS a sales director in Atlanta. For the last 5 years of his 20-year career, he has had a specialty in construction materials. Prior to that, he worked in the auto industry and power sports. Since he’s been in materials the last five years or so, he got “branded” in that industry and had a difficult time getting interest from other industries. His job search lasted about seven months, and an interviewer (who did not hire him) suggested he amp up his profile on LinkedIn using an abbreviated résumé rich in keywords (keywords are explained later in this chapter). Within six weeks, an employer contacted ...
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